“We are grateful and enormously blessed by the support — financial, in learning, and emotional.”
Yuri Milena Cruz Guerra
Beneficiary
Social startup · Medellín, Colombia
Thebestwaytoendpovertyisbycreating wealth.
It isn't for lack of effort — it's lack of liquidity. Hundreds of friends co-fund a stable income for entrepreneurial mothers — and they build their own way out.
Real results
53 women have already received a $400,000 COP basic income.
We tracked how they invested it. On average, this is where it went:
Unemployment before the support
59.5% → 18.9%
focused on their own business afterwards The problem
It isn't a lack of effort. It's a trap.
Colombians in monetary poverty — nearly 1 in 3 31.8%
*DANE · 2024
Female-headed households in poverty, vs 28.4% of male-headed ones 36.1%
*DANE · 2024
Monthly monetary poverty line in Colombia (2024) $460,198 COP
*DANE
What if the problem isn't the people, but the trap? The results are revealing.
You're almost certainly here
Share of national income.
And the wealth sits at the top.
Gini 0.551 — one of the most unequal countries in the world.
That's why those of us who have the most can tip the scale. If giving a small amount each month won't break you, you're higher up than you think. That's your power: at the top, $60,000 COP is almost nothing; at the bottom, pooled among friends, it changes a life.
Source · DANE 2024 · World Bank
National figures for Colombia. Our pilot starts in Medellín.
Source: DANE — Monetary poverty in Colombia, 2024 The proof
It's been tested around the world, and it works.
It's called basic income: cash that families invest, not waste. Namibia, Finland, Canada and the world's largest study confirm it — with measured results.
The model
We built a social startup that brings friends together to build real ways out.
01
Add your +
You give a recurring amount each month. No conditions, full transparency.
02
We pool friends
Your contribution joins hundreds of committed friends in one fund.
03
Basic income
A female head of household receives a stable monthly income to build her business.
04
They create wealth
They generate their own income and break the poverty trap.
Protagonists 
They are the face of change.
“Thanks to your help I feel accompanied and heard. I see that we are not alone on this difficult road.”
Sandra Lucía Palacio Montoya
Beneficiary
“Thank you for such a big contribution to each of us. It truly changes our lives.”
Juliana Marcela Mosquera Vargas
Beneficiary
“Poverty comes from a lack of opportunities; when they arrive, you have to seize them to get ahead.”
Deyis Aidec Ruiz Beleño
Beneficiary
Uncomfortable questions
What you're probably wondering.
The fair doubts, head-on. Every answer rests on the evidence and on our own results.
Won't they just waste it?
Global evidence and our own pilot say otherwise: they invest it. Across 53 mothers, it went to groceries, their businesses, savings and their children's education.
Doesn't it kill the will to work?
The laziness myth doesn't hold: they work as much or more, now with a plan. Among our beneficiaries, unemployment fell from 59.5% to 18.9%.
Isn't it better to «teach them to fish»?
Cash is the fishing rod — and they know which rod they need. Beyond the income we add mentoring, training and support circles.
Isn't this just a handout?
It's the opposite of paternalism: we trust their judgment instead of deciding for them. It's not a gift; it's the cushion that lets them stop firefighting and start building.
Where exactly does my money go?
Every peso with a clear destination: 65% reaches them, 35% runs the operation — and that 35% drops as more of us join. As a member you see your mother and her progress.
Why female heads of household?
Poverty has a woman's face: 36.1% of poor households depend on a woman alone. Supporting a mother multiplies the impact across her whole family.
Transparency
Every peso, with a clear destination.
When you give, you deserve to know where it goes. Here's how we split it today:
65% · For the women
Cash transfers, training, solidarity circles, and impact monitoring.
35% · Running the foundation
Management team, legal, technology platform, and communications. The minimum to operate well and stay accountable.
And this split isn't fixed. As more people join, the 35% for management goes down and a growing share reaches them directly. A foundation needs structure to run and be accountable — our commitment is to keep it sustainable with maximum efficiency, never at the women's expense.
Join
Choose how to add.
We're looking for 2026's next 50 mothers. Your contribution reserves a spot.
Your contribution is charged automatically every month until you cancel. Cancel anytime.
★ Most chosen
Ally
10 allies, one mother
$20/ mo
- Everything in Friend
- Meet a beneficiary
- Member card
Patron
Four patrons, one mother
$50/ mo
- Everything in Ally
- Annual Club gathering
- Named as a partner
Sponsor
One mother, fully funded
$200/ mo
- Everything in Patron
- You fund one mother's income in full
- Personal progress updates
Prefer to give another amount?
The community, live
We're already moving the needle — together.
0
members
0
mothers with income
$0
transferred to mothers
+5 more mothers forming their circle
See the community grow → Demo figures · sample data
You + them = wealth.
Join