Poverty isn't a hole.
It's a trap.

Why escaping poverty in Colombia isn't for lack of effort — and how an unconditional cash income breaks the cycle. Scroll.

Scroll
The starting point

What does being poor look like in numbers?

In Colombia, DANE draws a line. If a household's income per person falls below COP $460,198 a month, that family lives in monetary poverty. It's not an opinion: it's being unable to cover the basics.

Poverty line · $460,198
A living income
Below the line
Extreme poverty
32%

of Colombians live in monetary poverty — 1 in 3.

12%

in extreme poverty: not even enough to eat well.

$460,198

the monthly threshold per person (DANE). Below it, the trap begins.

Source · DANE, monetary poverty

The misunderstanding

It isn't a lack of effort. It's a lack of liquidity.

A mother selling snacks on the metrocable works all day. The problem isn't her will: every peso that comes in is already spoken for before it arrives. With no cushion, it's impossible to invest in what would move her forward — more stock, a tool, a course, a child's tuition.

Rent Food Utilities Transport Store-credit debt Left to invest → $0
The mechanism

The trap, as a circle

Each stage feeds the next, and it all starts over. Press the button to inject a basic income and watch what happens to the cycle.

Low income
Doesn't cover the month
Zero liquidity
Saving is impossible
Can't invest
No business, no study
Stays the same
Nothing changes
Who carries the weight

Poverty has a woman's face.

Female heads of household sustain the home with less. In Colombia, women earn 12.1% less income than men for the same work, and the trap closes tighter around them.

Income · men 100%
Income · women −12.1%
Source · DANE

More than half of households in extreme poverty depend on a woman alone.

The uncomfortable question

What if we simply give cash?

It sounds naïve. But when money is handed unconditionally to families in poverty, the global evidence is clear: it isn't wasted. It's transformed.

They invest it

Stock, a stall, a machine. Their own income rises and holds.

They don't stop working

The “laziness” myth doesn't hold: they work as much or more, with a plan.

Their children gain

Better nutrition and more time in school — the trap doesn't pass to the next generation.

Dignity and choice

Every family knows best what it needs first. Cash respects that.

The way out

What changes is certainty.

A monthly, predictable basic income isn't a gift: it's the cushion that lets you stop putting out fires and start planning. That's when the circle stops spinning and becomes an upward spiral.

01

Stability

I know something arrives each month.

02

I can plan

And risk investing.

03

Own income

A business that grows.

04

A real way out

One that stays and is passed on.

This is where you come in

One family can't do it alone.
Many friends can.

El Club del 1+ pools the recurring contributions of hundreds of committed friends into a fund, and turns it into basic income for female heads of household. It's that simple.

You
Hundreds of friends
Wealth that lifts out of poverty

The best way to end poverty is by creating wealth.

El Club del 1+ · @clubdel1_

Monetary-poverty and income-gap figures: DANE, 2024 (per-capita threshold cited by El Club del 1+). The behavior of unconditional cash transfers summarizes general findings from the literature on the subject; it does not represent a single study. Illustrative explainer piece.

Uncomfortable questions

What you're probably wondering.

The fair doubts, head-on. Every answer rests on the evidence and on our own results.

Won't they just waste it?

Global evidence and our own pilot say otherwise: they invest it. Across 53 mothers, it went to groceries, their businesses, savings and their children's education.

Doesn't it kill the will to work?

The laziness myth doesn't hold: they work as much or more, now with a plan. Among our beneficiaries, unemployment fell from 59.5% to 18.9%.

Isn't it better to «teach them to fish»?

Cash is the fishing rod — and they know which rod they need. Beyond the income we add mentoring, training and support circles.

Isn't this just a handout?

It's the opposite of paternalism: we trust their judgment instead of deciding for them. It's not a gift; it's the cushion that lets them stop firefighting and start building.

Where exactly does my money go?

Every peso with a clear destination: 65% reaches them, 35% runs the operation — and that 35% drops as more of us join. As a member you see your mother and her progress.

Why female heads of household?

Poverty has a woman's face: 36.1% of poor households depend on a woman alone. Supporting a mother multiplies the impact across her whole family.

Turn your + into the light of change.

Become a member